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2121.

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Marketing : principles and perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge. by

Bearden, William O

Series: MsGraw-Hill/Irwin series in marketing

Edition: 4th Edition

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : ; McGraw-Hill, ; 2004

Availability: Items available for loan: South Mansfield College (1)Call number: MAIN HF 5415.1 .B43 2004 c.2.

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2122.

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Internet marketing : building advantage in a networked economy / Rafi A. Mohammed… [et al].

Edition: 2nd Edition

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : ; McGraw-Hill, ; 2004

Availability: Items available for loan: South Mansfield College (1)Call number: MAIN HF 5415.1265 .I58 2004 c.1.

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2123.

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Internet marketing : building advantage in a networked economy / Rafi A. Mohammed… [et al].

Edition: 2nd Edition

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : ; McGraw-Hill, ; 2004

Availability: Items available for loan: South Mansfield College (1)Call number: MAIN HF 5415.1265 .I58 2004 c.2.

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2124.

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Basic marketing : a global-managerial approach / William D. Perreault Jr., E. Jerome McCarthy. by

Perreault, William D

Edition: 15th Edition

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : ; McGraw-Hill, ; 2005

Availability: Items available for loan: South Mansfield College (1)Call number: MAIN HF 5415.13 .P47 2005 c.1.

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2125.

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Basic marketing : a global-managerial approach / William D. Perreault Jr., E. Jerome McCarthy. by

Perreault, William D

Edition: 15th Edition

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : ; McGraw-Hill, ; 2005

Availability: Items available for loan: South Mansfield College (1)Call number: MAIN HF 5415.13 .P47 2005 c.2.

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2126.

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Basic marketing : a global-managerial approach / William D. Perreault Jr., E. Jerome McCarthy. by

Perreault, William D

Edition: 15th Edition

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : ; McGraw-Hill, ; 2005

Availability: Items available for loan: South Mansfield College (1)Call number: MAIN HF 5415.13 .P47 2005 c.3.

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2127.

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Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr. by

Peter, J. Paul

Edition: 6th Edition

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : ; McGraw-Hill, ; 2001

Availability: Items available for loan: South Mansfield College (1)Call number: MAIN HF 5415.13 .P48 2001.

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2128.

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Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr. by

Peter, J. Paul

Edition: 7th Edition

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : ; McGraw-Hill, ; 2004

Availability: Items available for loan: South Mansfield College (1)Call number: MAIN HF 5415.13 .P48 2004 c.1.

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2129.

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Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr. by

Peter, J. Paul

Edition: 7th Edition

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : ; McGraw-Hill, ; 2004

Availability: Items available for loan: South Mansfield College (1)Call number: MAIN HF 5415.13 .P48 2004 c.2.

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2130.

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Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr. by

Peter, J. Paul

Edition: 7th Edition

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : ; McGraw-Hill, ; 2004

Availability: Items available for loan: South Mansfield College (1)Call number: MAIN HF 5415.13 .P48 2004 c.3.

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2131.

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Strategic marketing / David W. Cravens, Nigel F. Piercy. by

Cravens, David W

Edition: 9th Edition

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : ; McGraw-Hill, ; 2009

Availability: Items available for loan: South Mansfield College (1)Call number: MAIN HF 5415.135 .C73 2010.

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2132.

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New products management / Merle Crawford, Anthony Di Benedetto. by

Crewford, Merle

Edition: 8th Edition

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : ; McGraw-Hill, ; 2006

Availability: Items available for loan: South Mansfield College (1)Call number: MAIN HF 5415.153 .C73 2006.

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2133.

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Essentials of marketing research / Joseph F Hair… [[et al].]

Edition: 3rd Edition

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : ; McGraw-Hill, ; 2014

Availability: Items available for loan: South Mansfield College (1)Call number: MAIN HF 5415.2 .E87 2013.

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2134.

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Consumer behavior : building marketing strategy / Del I. Hawkins… [et al]. Series: The McGraw-Hill/Irwin series in marketing

Edition: 9th Edition

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : ; McGraw-Hill, ; 2004

Availability: Items available for loan: South Mansfield College (1)Call number: MAIN HF 5415.33 .U6C66 2004.

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2135.

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Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney. by

Hawkins, Del I

Edition: 9th Edition

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : ; McGraw-Hill, ; 2004

Availability: Items available for loan: South Mansfield College (1)Call number: MAIN HF 5415.33 .U6H39 2004.

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2136.

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Customer relationship management : creating competitive advantage through win-win relationship strategies / Kaj Storbacka, Jarmo R. Lehtinen. by

Storbacka, Kaj

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : ; McGraw-Hill, ; 2002

Availability: Items available for loan: South Mansfield College (1)Call number: MAIN HF 5415.5 .S76 2002 c.1.

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2137.

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Customer relationship management : creating competitive advantage through win-win relationship strategies / Kaj Storbacka, Jarmo R. Lehtinen. by

Storbacka, Kaj

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : ; McGraw-Hill, ; 2002

Availability: Items available for loan: South Mansfield College (1)Call number: MAIN HF 5415.5 .S76 2002 c.2.

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2138.

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Fundamentals of selling : customer for life through service / Charles M. Futrell. by

Futrell, Charles M

Edition: 8th Edition

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : ; McGraw-Hill, ; 2004

Availability: Items available for loan: South Mansfield College (1)Call number: MAIN HF 5438.25 .F88 2004 c.1.

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2139.

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Fundamentals of selling : customer for life through service / Charles M. Futrell. by

Futrell, Charles M

Series: The McGraw-Hill/Irwin series in marketing

Edition: 8th Edition

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : ; McGraw-Hill, ; 2004

Availability: Items available for loan: South Mansfield College (1)Call number: MAIN HF 5438.25 .F88 2004 c.2.

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2140.

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Sun Tzu strategies for selling : how to use the art of war to build lifelong customer relationships / Gerald A. Michaelson with Steven W. Michaelson. by

Michaelson, Gerald A

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : ; McGraw-Hill, ; 2004

Availability: Items available for loan: South Mansfield College (1)Call number: MAIN HF 5438.25 .M53 2004 c.1.

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