Marketing : principles and perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge.
Material type:
TextSeries: MsGraw-Hill/Irwin series in marketingPublication details: New York :; McGraw-Hill,; 2004Edition: 4th EditionDescription: 596 pages; colored illustrations; 28 cmISBN: - 0-07-253909-7
- MAIN HF 5415.1
- .B43 2004 c.2
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South Mansfield College | MAIN HF 5415.1 .B43 2004 c.2 (Browse shelf(Opens below)) | Available | SMC01077 |
Includes index.
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