Customer relationship management : creating competitive advantage through win-win relationship strategies / Kaj Storbacka, Jarmo R. Lehtinen.
Material type:
TextPublication details: New York :; McGraw-Hill,; 2002Description: 160 pages; 24 cmISBN: - 0-07-120458-X
- MAIN HF 5415.5
- .S76 2002 c.2
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South Mansfield College | MAIN HF 5415.5 .S76 2002 c.2 (Browse shelf(Opens below)) | Available | SMC00733 |
Includes bibliographical references and index.
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