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  2. Details for: Marketing management :
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Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.

By:
  • Peter, J. Paul
Material type: TextPublication details: New York :; McGraw-Hill,; 2004Edition: 7th EditionDescription: 876 pages; illustrations; 21 cmISBN:
  • 0-07-126976-6
Subject(s):
  • Marketing -- Management
  • -- Marketing -- Management -- Case studies
LOC classification:
  • MAIN HF 5415.13
  • .P48 2004 c.2
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  • Holdings ( 1 )
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books South Mansfield College MAIN HF 5415.13 .P48 2004 c.2 (Browse shelf(Opens below)) Available SMC01047

Includes index.

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Marketing management :

APA

Peter J. P., .Marketing management. New York: .

Chicago

Peter J Paul, .Marketing management. New York: .

Harvard

Peter J. P., .Marketing management. New York: .

MLA

Peter J Paul, .New York: . .

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