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    • Chaffey, Dave
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    • Meldrum, Mike
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1.
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Marketing accountability : how to measure marketing effectiveness / Malcoln McDonald, Peter Mouncey. by
  • McDonald, Malcolm
  • Mouncey, Peter
Material type: Text; Format: print
Publication details: London : Kogan Page, 2009
Availability: Items available for loan: College Library (1)Call number: HF 5415.13 .M369159 2009.
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2.
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Marketing in a nutshell : key concepts for non-specialists. / by
  • Meldrum, Mike
  • McDonald, Malcolm
Material type: Text; Format: print
Publication details: Amsterdam : Elsevier, 2007
Availability: Items available for loan: College Library (1)Call number: HF 5415 .M4419 2007.
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3.
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Marketing due diligence : reconnecting strategy to share price. / by
  • McDonald, Malcolm
  • Smith, Brian
  • Ward, Keith
Material type: Text; Format: print
Publication details: Amsterdam : Butterworth-Heinemann, 2007
Availability: Items available for loan: College Library (1)Call number: HG 4028.V3 .M372 2007.
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4.
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Marketing accountability : a new metrics model to measure marketing effectiveness / Malcolm McDonald, Peter Mouncey. by
  • McDonald, Malcolm
  • Mouncey, Peter
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, 2011
Availability: Items available for loan: College Library (1)Call number: HF 5415.13 .M369159 2011.
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5.
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Marketing plans : profitable strategies in the digital age / Malcolm McDonald, Hugh Wilson, Dave Chaffey. by
  • McDonald, Malcolm [author.]
  • Wilson, Hugh [author.]
  • Chaffey, Dave [author.]
Edition: 9th ed.
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, NJ : John Wiley & Sons, Inc., 2024
Availability: Items available for loan: College Library (1)Call number: HF 5415.13 .M33 2024.
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SOUTHVILLE LIBRARY

Southville International School and Colleges Library

1281 Tropical Ave. Cor. Luxembourg St., BF Homes International, Las Pinas City

Tel. No. 8256374 / 252358 Loc. 117/146

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