Marketing accountability : how to measure marketing effectiveness / Malcoln McDonald, Peter Mouncey.
Material type:
TextPublication details: London : Kogan Page, 2009.Description: 293 p. : ill. ; 26 cmISBN: - 9780749453862
- HF5415.13 .M369159 2009
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College Library General Circulation Section | HF 5415.13 .M369159 2009 (Browse shelf(Opens below)) | 1 | Available | C10568 |
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