Marketing accountability : a new metrics model to measure marketing effectiveness / Malcolm McDonald, Peter Mouncey.
Material type:
TextPublication details: London : Kogan Page, 2011.Description: viii, 293 pages : color illustrations ; 25 cmISBN: - 9780749462635 (pbk.)
- 9780749463359 (ebook)
- 658.80072
- HF 5415.13 .M369159 2011
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College Library General Circulation Section | HF 5415.13 .M369159 2011 (Browse shelf(Opens below)) | Available | C18808 |
Includes bibliographical references and index.
Business Administration
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