Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen and Richard J. Semenik.
Material type:
TextPublication details: Philippines : Cengage Learning, c2012.Edition: 6th edDescription: 682 p. : 23 cmISBN: - 9789814410151
- HF 5821 .Og9 2012
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College Library Graduate Section | HF 5821 .Og9 2012 (Browse shelf(Opens below)) | Available | C17690 |
Includes bibliographical references and index.
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