Normal view MARC view ISBD view

Advertising and integrated brand promotion / (Record no. 48407)

MARC details
000 -LEADER
fixed length control field	00644nam a2200205Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	140321s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9789814410151
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF 5821
Item number	.Og9 2012
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	O'Guinn, Thomas C.
245 ## - TITLE STATEMENT
Title	Advertising and integrated brand promotion /
Statement of responsibility, etc	Thomas C. O'Guinn, Chris T. Allen and Richard J. Semenik.
250 ## - EDITION STATEMENT
Edition statement	6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	Philippines :
Name of publisher, distributor, etc	Cengage Learning,
Date of publication, distribution, etc	c2012.
300 ## - PHYSICAL DESCRIPTION
Extent	682 p. :
Dimensions	23 cm.
500 ## - GENERAL NOTE
General note	Includes bibliographical references and index.
521 ## - TARGET AUDIENCE NOTE
Target audience note
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Advertising media planning.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Advertising.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Call number prefix	Local
Koha item type	Books

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Home library	Current library	Shelving location	Date acquired	Source of acquisition	Total Checkouts	Total Renewals	Full call number	Barcode	Date last seen	Date checked out	Price effective from	Koha item type
		Library of Congress Classification		College Library	College Library	Graduate Section	03/21/2014	Donation	2	20	HF 5821 .Og9 2012	C17690	05/15/2018	10/20/2015	03/21/2014	Books

SOUTHVILLE LIBRARY