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Advertising and integrated brand promotion /

O'Guinn, Thomas C.

Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen and Richard J. Semenik. - 6th ed. - Philippines : Cengage Learning, c2012. - 682 p. : 23 cm.

Includes bibliographical references and index.

ISBN: 9789814410151

Subjects--Topical Terms:
Advertising media planning.
Advertising.

LC Class. No.: HF 5821 / .Og9 2012

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Advertising and integrated brand promotion /

SOUTHVILLE LIBRARY