Advertising and promotion : George Belch & Michael Belch.-- an integrated marketing communications perspective
Material type:
TextPublication details: New York : McGraw Hill Companies 2009.Edition: 8th edDescription: xxv, 838 pages : colored illustrations 27.5 cmISBN: - 978-0-07-128440-0
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Southville International School Affiliated with Foreign Universities Library Southville Foreign University Section | HF 5823 .B427 2009 (Browse shelf(Opens below)) | Available | SFU0395 |
Includes glossary and subject index.
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