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Advertising and promotion :

Belch, George E.

Advertising and promotion : an integrated marketing communications perspective George Belch & Michael Belch.-- - 8th ed. - New York : McGraw Hill Companies 2009. - xxv, 838 pages : colored illustrations 27.5 cm.

Includes glossary and subject index.

ISBN: 978-0-07-128440-0

Subjects--Topical Terms:
Advertising.
Sales promotion.

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Advertising and promotion :

SOUTHVILLE LIBRARY