Normal view MARC view ISBD view

Advertising and promotion : (Record no. 362561)

MARC details
000 -LEADER
fixed length control field	00572nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	191108s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	978-0-07-128440-0
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Belch, George E.
245 ## - TITLE STATEMENT
Statement of responsibility, etc	George Belch & Michael Belch.--
Title	Advertising and promotion :
Remainder of title	an integrated marketing communications perspective
250 ## - EDITION STATEMENT
Edition statement	8th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	New York :
Name of publisher, distributor, etc	McGraw Hill Companies
Date of publication, distribution, etc	2009.
300 ## - PHYSICAL DESCRIPTION
Extent	xxv, 838 pages :
Other physical details	colored illustrations
Dimensions	27.5 cm.
500 ## - GENERAL NOTE
General note	Includes glossary and subject index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Advertising.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Sales promotion.

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Home library	Current library	Shelving location	Date acquired	Source of acquisition	Total Checkouts	Full call number	Barcode	Date last seen	Price effective from	Koha item type
		Library of Congress Classification		Southville International School Affiliated with Foreign Universities Library	Southville International School Affiliated with Foreign Universities Library	Southville Foreign University Section	11/08/2019	Donation		HF 5823 .B427 2009	SFU0395	11/08/2019	11/08/2019	Books

SOUTHVILLE LIBRARY