Customer relationship management :
Storbacka, Kaj.
Customer relationship management : creating competitive advantage through win-win relationship strategies / Kaj Storbacka, Jarmo R. Lehtinen. - New York : McGraw-Hill, 2002 - 160 pages : 24 cm.
Includes bibliographical references and index.
0-07-120458-X
Customer relations -- Management.--Electronic commerce.
MAIN HF 5415.5 / .S76 2002 c.2
Customer relationship management : creating competitive advantage through win-win relationship strategies / Kaj Storbacka, Jarmo R. Lehtinen. - New York : McGraw-Hill, 2002 - 160 pages : 24 cm.
Includes bibliographical references and index.
0-07-120458-X
Customer relations -- Management.--Electronic commerce.
MAIN HF 5415.5 / .S76 2002 c.2