The marketer's handbook : reassessing marketing techniques for modern business / Laurie Young.
Material type:
TextPublication details: Chichester, West Sussex, U.K : Wiley, 2011.Description: xix, 494 pages : illustrations ; 25 cmISBN: - 9780470746875 (hardback)
- 9781119973522 (ebk)
- 9781119978503 (ebk)
- 9781119978510 (ebk)
- 658.8
- HF 5415 .Y74 2011
- BUS058000
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Books
|
College Library General Circulation Section | HF 5415 .Y74 2011 (Browse shelf(Opens below)) | Available | C19435 |
Includes bibliographical references and index.
"This book has the potential to be a bible for the modern marketer, a reference book that will sit on any marketer's desk or shelf"--
There are no comments on this title.
Log in to your account to post a comment.