The marketer's handbook : (Record no. 284514)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01276cam a2200337 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 16666527 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SISC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170201084258.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110225s2011 enka b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2011007563 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470746875 (hardback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781119973522 (ebk) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781119978503 (ebk) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781119978510 (ebk) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 |
| Item number | .Y74 2011 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 084 ## - OTHER CLASSIFICATION NUMBER | |
| Classification number | BUS058000 |
| Source of number | bisacsh |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Young, Laurie. |
| Dates associated with a name | 1955- |
| 245 14 - TITLE STATEMENT | |
| Title | The marketer's handbook : |
| Remainder of title | reassessing marketing techniques for modern business / |
| Statement of responsibility, etc | Laurie Young. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Chichester, West Sussex, U.K : |
| Name of publisher, distributor, etc | Wiley, |
| Date of publication, distribution, etc | 2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 494 pages : |
| Other physical details | illustrations ; |
| Dimensions | 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "This book has the potential to be a bible for the modern marketer, a reference book that will sit on any marketer's desk or shelf"-- |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | BUSINESS & ECONOMICS / Sales & Selling. |
| Source of heading or term | bisacsh. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Call number prefix | Foreign |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | College Library | College Library | General Circulation Section | 05/29/2015 | Library Fund | 3878.00 | HF 5415 .Y74 2011 | C19435 | 05/15/2018 | 05/29/2015 | Books |