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The marketer's handbook :

Young, Laurie. 1955-

The marketer's handbook : reassessing marketing techniques for modern business / Laurie Young. - Chichester, West Sussex, U.K : Wiley, 2011. - xix, 494 pages : illustrations ; 25 cm.

Includes bibliographical references and index.

"This book has the potential to be a bible for the modern marketer, a reference book that will sit on any marketer's desk or shelf"--

ISBN: 9780470746875 (hardback) 9781119973522 (ebk) 9781119978503 (ebk) 9781119978510 (ebk)

LCCN: 2011007563

Subjects--Topical Terms:
Marketing.
BUSINESS & ECONOMICS / Sales & Selling.

LC Class. No.: HF 5415 / .Y74 2011

Dewey Class. No.: 658.8

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The marketer's handbook :

SOUTHVILLE LIBRARY