Marketing strategy : text and cases / O.C. Ferrell, Michael D. Hartline.
Material type:
TextPublication details: U.S.A. : South-Western, CENGAGE Learning, c2014.Edition: Sixth edition, International editionDescription: xxvi, 587 pages : illustrations ; 26 cmISBN: - 9781285170435
- HF 5415.13 .M3686 2014
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College Library Graduate Section | HF 5415.13 .M3686 2014 (Browse shelf(Opens below)) | Available | C18826 |
Previous edition entered under title.
Previously published as: Marketing strategy.
Business Administration
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