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Marketing strategy :

Ferrell, O. C.

Marketing strategy : text and cases / O.C. Ferrell, Michael D. Hartline. - Sixth edition, International edition. - U.S.A. : South-Western, CENGAGE Learning, c2014. - xxvi, 587 pages : illustrations ; 26 cm.

Previous edition entered under title. Previously published as: Marketing strategy.

Business Administration

ISBN: 9781285170435

Subjects--Topical Terms:
Marketing--Management.
Marketing--Management--Case studies.

LC Class. No.: HF 5415.13 / .M3686 2014

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Marketing strategy :

SOUTHVILLE LIBRARY