Marketing strategy : (Record no. 276706)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00826nam a2200229 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20141106104717.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 061104s ohu 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781285170435 |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.13 |
| Item number | .M3686 2014 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ferrell, O. C. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing strategy : |
| Remainder of title | text and cases / |
| Statement of responsibility, etc | O.C. Ferrell, Michael D. Hartline. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Sixth edition, |
| Remainder of edition statement | International edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | U.S.A. : |
| Name of publisher, distributor, etc | South-Western, CENGAGE Learning, |
| Date of publication, distribution, etc | c2014. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi, 587 pages : |
| Other physical details | illustrations ; |
| Dimensions | 26 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Previous edition entered under title. |
| 500 ## - GENERAL NOTE | |
| General note | Previously published as: Marketing strategy. |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | Business Administration |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management |
| Form subdivision | Case studies. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hartline, Michael D. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Call number prefix | Foreign |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | College Library | College Library | Graduate Section | 11/06/2014 | Library Fund | 2 | 2 | HF 5415.13 .M3686 2014 | C18826 | 05/15/2018 | 08/30/2016 | 11/06/2014 | Books |