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Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins.

By:
  • Walker, Orville C
Contributor(s):
  • Mullins, John W. (John Walker)
Material type: TextSeries: McGraw-Hill international editionsPublication details: New York : McGraw-Hill Irwin, c2014.Edition: Eighth edition, international student editionDescription: xvi, 368 pages : illustrations ; 26 cmISBN:
  • 9781259010903
Subject(s):
  • Marketing -- Management
LOC classification:
  • HF 5415.13 .W34 2014
Online resources:
  • Publisher description
  • Table of contents only
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  • Holdings ( 2 )
  • Title notes ( 3 )
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books College Library Reserve Section HF 5415.13 .W34 2014 (Browse shelf(Opens below)) Available C18618
Books College Library Graduate Section HF 5415.13 .W34 2014 (Browse shelf(Opens below)) Available C20285

College Library

College Library

Reprint. Originally published: New York : McGraw-Hill Irwin, c2014.

Includes index.

Accountancy

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Marketing strategy :

APA

Walker O. C., Mullins J. W., . (2014). Marketing strategy. New York: McGraw-Hill Irwin.

Chicago

Walker Orville C, Mullins John W, . 2014. Marketing strategy. New York: McGraw-Hill Irwin.

Harvard

Walker O. C., Mullins J. W., . (2014). Marketing strategy. New York: McGraw-Hill Irwin.

MLA

Walker Orville C, Mullins John W, . Marketing strategy. New York: McGraw-Hill Irwin. 2014.

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