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Marketing strategy :

Walker, Orville C.

Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins. - Eighth edition, international student edition. - New York : McGraw-Hill Irwin, c2014. - xvi, 368 pages : illustrations ; 26 cm. - McGraw-Hill international editions. .

Reprint. Originally published: New York : McGraw-Hill Irwin, c2014. Includes index.

Accountancy

ISBN: 9781259010903

LCCN: 2012041227

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF 5415.13 / .W34 2014

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Marketing strategy :

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