Marketing strategy : (Record no. 275588)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01124cam a22002898a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20140924134338.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 121010s2014 nyu 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2012041227 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781259010903 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.13 |
| Item number | .W34 2014 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Walker, Orville C. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing strategy : |
| Remainder of title | a decision-focused approach / |
| Statement of responsibility, etc | Orville C. Walker, Jr., John W. Mullins. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Eighth edition, international student edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York : |
| Name of publisher, distributor, etc | McGraw-Hill Irwin, |
| Date of publication, distribution, etc | c2014. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 368 pages : |
| Other physical details | illustrations ; |
| Dimensions | 26 cm. |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | McGraw-Hill international editions. |
| 500 ## - GENERAL NOTE | |
| General note | Reprint. Originally published: New York : McGraw-Hill Irwin, c2014. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | Accountancy |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mullins, John W. |
| Fuller form of name | (John Walker) |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Public note | Publisher description |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/enhancements/fy1305/2012041227-d.html">http://www.loc.gov/catdir/enhancements/fy1305/2012041227-d.html</a> |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Public note | Table of contents only |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/enhancements/fy1305/2012041227-t.html">http://www.loc.gov/catdir/enhancements/fy1305/2012041227-t.html</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Call number prefix | Foreign |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type | Source of acquisition |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | College Library | College Library | Reserve Section | 09/24/2014 | 3436.00 | 1 | 3 | HF 5415.13 .W34 2014 | C18618 | 05/15/2018 | 11/07/2014 | 09/24/2014 | Books | ||||
| Library of Congress Classification | College Library | College Library | Graduate Section | 11/23/2015 | 2438.00 | HF 5415.13 .W34 2014 | C20285 | 05/15/2018 | 11/23/2015 | Books | Library Fund |