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  2. Details for: Why customers really buy :
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Why customers really buy : uncovering the emotional triggers that drive sales. / Linda Goodman.

By:
  • Goodman, Linda
Contributor(s):
  • Helin, Michelle
Material type: TextPublication details: Franklin Lakes, NJ : Career Press, 2009.Description: 256 p. : ill. ; 18 cmISBN:
  • 139781601630414
Subject(s):
  • Consumer behavior
  • Marketing -- Psychology aspects
LOC classification:
  • HF 5415 .G66 2009
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  • Holdings ( 1 )
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books College Library General Circulation Section HF 5415 .G66 2009 (Browse shelf(Opens below)) 1 Available C13536

College Library

Includes index.

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Why customers really buy :

APA

Goodman L., Helin M., . (2009). Why customers really buy. Franklin Lakes, NJ: Career Press.

Chicago

Goodman Linda, Helin Michelle, . 2009. Why customers really buy. Franklin Lakes, NJ: Career Press.

Harvard

Goodman L., Helin M., . (2009). Why customers really buy. Franklin Lakes, NJ: Career Press.

MLA

Goodman Linda, Helin Michelle, . Why customers really buy. Franklin Lakes, NJ: Career Press. 2009.

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