Why customers really buy :
Goodman, Linda
Why customers really buy : uncovering the emotional triggers that drive sales. / Linda Goodman. - Franklin Lakes, NJ : Career Press, 2009. - 256 p. : ill. ; 18 cm.
Includes index.
139781601630414
Consumer behavior.
Marketing--Psychology aspects.
HF 5415 / .G66 2009
Why customers really buy : uncovering the emotional triggers that drive sales. / Linda Goodman. - Franklin Lakes, NJ : Career Press, 2009. - 256 p. : ill. ; 18 cm.
Includes index.
139781601630414
Consumer behavior.
Marketing--Psychology aspects.
HF 5415 / .G66 2009