Marketing strategy and competitive positioning. / Graham J. Hooley.
Material type:
TextPublication details: Jurong, Singapore : Pearson Education, 2010.Edition: 4th edDescription: xviii, 614 p. : ill. ; 25 cmISBN: - 9789810697488
- HF 5415.127 .H66 2010
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College Library Graduate Section | HF 5415.127 .H66 2010 (Browse shelf(Opens below)) | 2 | Available | C12180 | |||||||||||||
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College Library General Circulation Section | HF 5415.127 .H66 2010 (Browse shelf(Opens below)) | 1 | Available | C12181 |
Includes index.
C12181
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