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Marketing strategy and competitive positioning. /

Hooley, Graham J.

Marketing strategy and competitive positioning. / Graham J. Hooley. - 4th ed. - Jurong, Singapore : Pearson Education, 2010. - xviii, 614 p. : ill. ; 25 cm.

Includes index.

C12181

ISBN: 9789810697488

Subjects--Topical Terms:
Target marketing.
Marketing management.

LC Class. No.: HF 5415.127 / .H66 2010

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Marketing strategy and competitive positioning. /

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