Marketing strategy and competitive positioning. / (Record no. 24376)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00709nam a2200241 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20140310183519.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110818s19uu xx 00 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789810697488 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.127 |
| Item number | .H66 2010 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hooley, Graham J. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing strategy and competitive positioning. / |
| Statement of responsibility, etc | Graham J. Hooley. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Jurong, Singapore : |
| Name of publisher, distributor, etc | Pearson Education, |
| Date of publication, distribution, etc | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 614 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | |
| 546 ## - LANGUAGE NOTE | |
| Language note | C12181 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Target marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing management. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Piercy, Nigel F. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Nicoulaud, Brigitte |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Library of Congress Classification |
| Call number prefix | Foreign |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type | Source of acquisition |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | College Library | College Library | General Circulation Section | 12/04/2013 | 1 | 24 | HF 5415.127 .H66 2010 | C12181 | 07/16/2019 | 04/13/2019 | 1 | 12/04/2013 | Books | ||||
| Library of Congress Classification | College Library | College Library | Graduate Section | 01/21/2014 | 4 | 18 | HF 5415.127 .H66 2010 | C12180 | 12/16/2019 | 12/04/2019 | 2 | 01/21/2014 | Books | Donation |