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  2. Details for: Building brand authenticity :
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Building brand authenticity : 7 habits of iconic brands / Michael B. Beverland.

By:
  • Beverland, Michael B
Material type: TextPublication details: New York : Palgrave Macmillan, c2009.Description: 219 p. : ill. ; 24 cmISBN:
  • 9780230580312
Subject(s):
  • Brand name products
  • Branding (Marketing)
LOC classification:
  • HF 5415.1255 .B45 2009
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  • Holdings ( 1 )
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books College Library General Circulation Section HF 5415.1255 .B45 2009 (Browse shelf(Opens below)) Available C16865

College Library

Includes bibliographical references and indexes.

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Building brand authenticity :

APA

Beverland M. B., . (2009). Building brand authenticity. New York: Palgrave Macmillan.

Chicago

Beverland Michael B, . 2009. Building brand authenticity. New York: Palgrave Macmillan.

Harvard

Beverland M. B., . (2009). Building brand authenticity. New York: Palgrave Macmillan.

MLA

Beverland Michael B, . Building brand authenticity. New York: Palgrave Macmillan. 2009.

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Southville International School and Colleges Library

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