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Building brand authenticity :

Beverland, Michael B.

Building brand authenticity : 7 habits of iconic brands / Michael B. Beverland. - New York : Palgrave Macmillan, c2009. - 219 p. : ill. ; 24 cm.

Includes bibliographical references and indexes.

ISBN: 9780230580312

Subjects--Topical Terms:
Brand name products.
Branding (Marketing).

LC Class. No.: HF 5415.1255 / .B45 2009

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Building brand authenticity :

SOUTHVILLE LIBRARY