Normal view MARC view ISBD view

Building brand authenticity : (Record no. 115702)

MARC details
000 -LEADER
fixed length control field	00621nam a2200193Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	140429s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780230580312
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF 5415.1255
Item number	.B45 2009
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Beverland, Michael B.
245 ## - TITLE STATEMENT
Title	Building brand authenticity :
Remainder of title	7 habits of iconic brands /
Statement of responsibility, etc	Michael B. Beverland.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	New York :
Name of publisher, distributor, etc	Palgrave Macmillan,
Date of publication, distribution, etc	c2009.
300 ## - PHYSICAL DESCRIPTION
Extent	219 p. :
Other physical details	ill. ;
Dimensions	24 cm.
500 ## - GENERAL NOTE
General note	Includes bibliographical references and indexes.
521 ## - TARGET AUDIENCE NOTE
Target audience note
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Brand name products.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Branding (Marketing).
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Call number prefix	Foreign
Koha item type	Books

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Home library	Current library	Shelving location	Date acquired	Source of acquisition	Cost, normal purchase price	Total Checkouts	Full call number	Barcode	Date last seen	Price effective from	Koha item type
		Library of Congress Classification		College Library	College Library	General Circulation Section	04/29/2014	Library Fund	2478.00		HF 5415.1255 .B45 2009	C16865	05/15/2018	04/29/2014	Books

SOUTHVILLE LIBRARY