Introduction to advertising Moran, Alvin
Material type:
TextPublication details: New York Wilford press C2024Description: viii, 226p. : ill. ; col. : 27cmISBN: - 978-1-64728-560-9
- HF 5823 .M67 2024
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College Library Reserve Section | HF 5823 .M67 2024 (Browse shelf(Opens below)) | Available | C23590 |
Advertising.
Branding (marketing)
Marketing
Sales promotion.
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