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Introduction to advertising

Moran, Alvin

Introduction to advertising Moran, Alvin - New York Wilford press C2024 - viii, 226p. : ill. ; col. : 27cm.

Advertising. Branding (marketing) Marketing Sales promotion.

ISBN: 978-1-64728-560-9

Subjects--Topical Terms:
Includes bibliographical references & index.

LC Class. No.: HF 5823 / .M67 2024

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Introduction to advertising

SOUTHVILLE LIBRARY