Introduction to advertising (Record no. 366345)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00618nam a22002177a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | 0 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240923141258.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240923b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-1-64728-560-9 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5823 |
| Item number | .M67 2024 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Moran, Alvin |
| 245 ## - TITLE STATEMENT | |
| Title | Introduction to advertising |
| Statement of responsibility, etc | Moran, Alvin |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York |
| Name of publisher, distributor, etc | Wilford press |
| Date of publication, distribution, etc | C2024 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 226p. : |
| Other physical details | ill. ; col. : |
| Dimensions | 27cm. |
| 500 ## - GENERAL NOTE | |
| General note | Advertising. |
| 500 ## - GENERAL NOTE | |
| General note | Branding (marketing) |
| 500 ## - GENERAL NOTE | |
| General note | Marketing |
| 500 ## - GENERAL NOTE | |
| General note | Sales promotion. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Includes bibliographical references & index. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Sub Shelving location | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | College Library | College Library | Reserve Section | 09/23/2024 | Library Fund | HF 5823 .M67 2024 | C23590 | 09/23/2024 | 09/23/2024 | Books |