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Harvard business review on top-line growth / Paul Hemp, et. al.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston, Mass. : Harvard Business School Publishing Corporation c2005

Availability: Items available for loan: Luxembourg Library (2)Call number: HD 2746 .H374 2005, ...

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How to create your own fad and make a million dollars / Ken Hakuta by

Hakuta, Ken

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : William Morrow and Company, c1988

Availability: Items available for loan: Luxembourg Library (1)Call number: HF 5415.153 .H35 1988.

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America's favorite brand name recipes /. In the kitchen with

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Illinois : Publications International, Ltd, 1996

Availability: Items available for loan: Luxembourg Library (1)Call number: TX 715.I356 .Am512 1996.

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Advertising and promotion : an integrated marketing communications / Chris Hackley. by

Hackley, Chris

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Los Angeles : Sage Publications, 2005

Availability: Items available for loan: Southville International School Affiliated with Foreign Universities Library (1)Call number: HF 5823 .H122 2005.

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New products management / Merle Crawford, Anthony Di Benedetto. by

Crawford, C. Merle (Charles Merle), 1924-
Di Benedetto, C. Anthony

Edition: 9th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston : McGraw-Hill Irwin, 2008

Online resources:

Table of contents only
Publisher description

Availability: Items available for loan: College Library (1)Call number: HF 5415.153 .C72 2008.

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Managing customer value : creating quality and service that customers can see / Bradley T. Gale. by

Bradley Gale T

Material type:

Text; Format: print

Publication details: USA : Macmillan Inc., 1994

Availability: Items available for loan: College Library (1)Call number: HF 5415.157 .G34 1994.

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The new medicine show : Consumers Union's new practical guide to some everyday health problems and health products / The Editors of Consumer Reports Books.

Material type:

Text; Format: print

Publication details: Mount Vernon, N.Y. : Consumers Union, 1989

Availability: Items available for loan: Archives (1)Call number: RC 81 .N525 1989.

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Managing creativity and innovation/. by

Harvard Business Essentials

Material type:

Text; Format: print

Publication details: Boston : Harvard Business School Press, 2003

Availability: Items available for loan: College Library (1)Call number: HD 45 .H3427 2003.

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New products management / Merle Crawford. by

Crawford, Merle
Di Benedetto, Anthony

Edition: 8th edition.

Material type:

Text; Format: print

Publication details: U.S.A : McGraw-Hill, Inc, 2011

Availability: Items available for loan: College Library (1)Call number: HF 5415.153 .C856 2011.

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Understanding brands / Peter Cheverton by

Cheverton, Peter

Material type:

Text; Format: print

Publication details: United Kingdom : Kogan Page, 2006

Availability: No items available.

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Seizing the white space : business model innovation for growth and renewal / Mark W. Johnson. by

Johnson, Mark W

Material type:

Text; Format: print

Publication details: Boston, Mass : Harvard Business, 2010

Availability: Items available for loan: College Library (1)Call number: HD 2756 .J64 2010.

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Creating passion brands. / by

Edwards, Helen
Day, Derek

Material type:

Text; Format: print

Publication details: London, United Kingdom : Kogan Page, 2007

Availability: Items available for loan: College Library (1)Call number: HF 69.B7 .Ed38 2007.

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13.

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Profit brand : how to increase the profitability, accountability & sustainability of brands / Nick Wrede by

Wrede, Nick

Material type:

Text; Format: print

Publication details: London : Kogan Page, 2007

Availability: Items available for loan: College Library (1)Call number: HD 69.B7 .W73 2007.

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14.

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Strategic management of technological innovation / Melissa A. Schilling. by

Schilling, Melissa A

Material type:

Text; Format: print

Publication details: Boston : McGraw-Hill Irwin, 2008

Availability: Items available for loan: College Library (1)Call number: HD 45 .Sch3353 2008.

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Inventing entrepreneurs : technology innovators and their entrepreneurial journey / Gerard George by

George, Gerard
Bock, Adam J

Material type:

Text; Format: print

Publication details: New Jersey : Upper Saddle River, 2009

Availability: Items available for loan: College Library (1)Call number: T 212 .G46 2009.

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16.

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The rise of brands / Liz Moor by

Moor, Liz

Material type:

Text; Format: print

Publication details: Oxford, New York : Berg, 2007

Availability: Items available for loan: College Library (1)Call number: HF 5415.1255 .M66 2007.

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17.

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Product and services management / George J. Avlonitis by

Avlonitis, George J
Papastathopoulou, Paulina

Material type:

Text; Format: print

Publication details: London : Sage Publications, 2006

Availability: Items available for loan: College Library (1)Call number: HF 5415.15 .Av64 2006.

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18.

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The brand innovation manifesto : how to build brands, redefine markets and defy conventions / John Grant by

Grant, John

Material type:

Text; Format: print

Publication details: England : John Wiley & Son's, 2006

Availability: Items available for loan: College Library (1)Call number: HD 69.B7 .G72 2006.

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19.

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Designing brand identity / Alina Wheeler by

Wheeler, Alina

Edition: 2nd ed.

Material type:

Text; Format: print

Publication details: U.S.A : John Wiley & Son's, 2006

Availability: Items available for loan: College Library (1)Call number: HD 69.B7 .W44 2006.

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Product Release Planning : methods, tools and planning / Gunther Ruhe by

Ruhe, Gunther

Material type:

Text; Format: print

Publication details: USA : CRC Press, 2010

Availability: Items available for loan: College Library (1)Call number: HF 5415.153 .R86 2010.

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