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  2. Details for: Understanding brands /
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Understanding brands / Peter Cheverton

By:
  • Cheverton, Peter
Material type: TextPublication details: United Kingdom : Kogan Page, 2006.Description: 139 p. : 20 cmISBN:
  • 074944665
Subject(s):
  • Brand name products
  • Product management
LOC classification:
  • HD 69.B7 .C527 2006
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Understanding brands /

APA

Cheverton P., . (2006). Understanding brands. United Kingdom: Kogan Page.

Chicago

Cheverton Peter, . 2006. Understanding brands. United Kingdom: Kogan Page.

Harvard

Cheverton P., . (2006). Understanding brands. United Kingdom: Kogan Page.

MLA

Cheverton Peter, . Understanding brands. United Kingdom: Kogan Page. 2006.

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