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  • Authors

    • Abante, Marmelo V.
    • Cannon, Joseph P.
    • Craven, David W.
    • Ferrell, O.C.
    • Go, Josiah
    • Hartline, Michael D.
    • Julianes, Melchor S.
    • Lucas, George H.
    • McCarthy, E. Jerome
    • McCarthy, E.Jerome
    • Naval, Girly H.
    • Perrault, William
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    • Piercy, Nigel F.
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    • Journal of Marketing...
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Marketing strategy / O.C. Ferrell, Michael D. Hartline, George H. Lucas, Jr. by
  • Ferrell, O.C
  • Hartline, Michael D
  • Lucas, George H
Edition: 2nd ed.
Material type: Text; Format: print
Publication details: Mason, Ohio : South-Western, Thomson Learning, 2002
Availability: Items available for loan: Southville International School Affiliated with Foreign Universities Library (1)Call number: HF 5415.13 .M345 2002.
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2.
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Strategic marketing / Craven, David W., Piercy, Nigel F. by
  • Craven, David W
  • Piercy, Nigel F
Edition: 8th ed.
Material type: Text; Format: print
Publication details: New York : McGraw-Hill Companies, Inc, 2006
Availability: Items available for loan: Southville International School Affiliated with Foreign Universities Library (1)Call number: HF 5415.135 .C74 2006.
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3.
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Complexity and paradox. / by
  • Underwood, Jim
Material type: Text; Format: print
Publication details: United Kingdom : Capstone Publishing, 2002
Availability: Items available for loan: College Library (1)Call number: HD 58.8 .Un64 2002.
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4.
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Free agency. / by
  • Templar, Richard
Material type: Text; Format: print
Publication details: United Kingdom : Capstone Publishing, 2002
Availability: Items available for loan: College Library (1)Call number: HD 8036 .T356 2002.
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5.
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Basic marketing : a marketing strategy planning approach / by
  • Perreault, William D
  • Cannon, Joseph P
  • McCarthy, E. Jerome
Edition: 18th ed.
Material type: Text; Format: print
Publication details: New York : McGraw Hill Irwin, 2011
Availability: Items available for loan: College Library (1)Call number: HF 5415.13 .P426 2011.
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6.
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Basic marketing: a marketing strategy planning approach. / by
  • Perrault, William
  • Cannon, Joseph P
  • McCarthy, E.Jerome
Edition: 17th
Material type: Text; Format: print
Publication details: Boston : McGrawHill, 2009
Availability: Items available for loan: College Library (1)Call number: HF 5415.13 .M369 2009.
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7.
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Implementing changes in marketing strategy : the role of perceived outcome and process-oriented supervisory actions / Shikhar Sarin... [et al.]. by
  • Sarin, Shikhar
Series: Journal of Marketing Research
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: c2012
Availability: Items available for loan: College Library (1).
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8.
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Marketing's 4 Ps: the consumer angle.
Material type: Text; Format: print
Publication details: Chicago, Il : Learning Seed, c2009
Availability: Items available for loan: College Library (1)Call number: DVD M34 2009.
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9.
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Contemporary marketing strategy in the Philippine setting / Josiah Go. by
  • Go, Josiah
Edition: Updated Edition
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: Manila: ; Philippine Marketing Association, ; 1992
Availability: Items available for loan: South Mansfield College (1)Call number: FIL HF 5415.12 .P5G65 1992.
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10.
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Advanced marketing management Marmelo V. Abante and Melchor S. Julianes by
  • Abante, Marmelo V
  • Julianes, Melchor S
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: Intramuros, Manila Unlimited Books Library Services & Publishing, Inc. 2024
Availability: Items available for loan: College Library (3)Call number: HF 5415.13 .Ab23 2024, ...
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11.
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Strategic marketing management simplified moves for rookies Girly H. Naval by
  • Naval, Girly H
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: Intramuros, Manila Mindshapers Co. Inc. 2021
Availability: Items available for loan: College Library (3)Call number: HF 5415.13 .N38 2021, ...
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