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Basic marketing : a marketing strategy planning approach /

By:
  • Perreault, William D
Contributor(s):
  • Cannon, Joseph P
  • McCarthy, E. Jerome
Material type: TextPublication details: New York : McGraw Hill Irwin, 2011.Edition: 18th edDescription: 746 p. : 26 cmISBN:
  • 9780071221108
Subject(s):
  • Basic marketing
  • Marketing strategy -- Approach
LOC classification:
  • HF 5415.13 .P426 2011
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  • Holdings ( 1 )
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books College Library General Circulation Section HF 5415.13 .P426 2011 (Browse shelf(Opens below)) 1 Available C15342

College Library

Includes index.

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Basic marketing :

APA

Perreault W. D., Cannon J. P. & McCarthy E. J. (2011). Basic marketing. New York: McGraw Hill Irwin.

Chicago

Perreault William D, Cannon Joseph P and McCarthy E Jerome. 2011. Basic marketing. New York: McGraw Hill Irwin.

Harvard

Perreault W. D., Cannon J. P. and McCarthy E. J. (2011). Basic marketing. New York: McGraw Hill Irwin.

MLA

Perreault William D, Cannon Joseph P and McCarthy E Jerome. Basic marketing. New York: McGraw Hill Irwin. 2011.

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SOUTHVILLE LIBRARY

Southville International School and Colleges Library

1281 Tropical Ave. Cor. Luxembourg St., BF Homes International, Las Pinas City

Tel. No. 8256374 / 252358 Loc. 117/146

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