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Fundamentals of marketing in the Philippine setting / Josiah Go. by

Go, Josiah

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: (Quezon City : Design Plus) : [S.n.], 2010

Availability: Items available for loan: College Library (1)Call number: HF 5415.12.P6 .G6 2010.

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Satisfaction : how every great company listens to the voice of the customer / Chris Denove and James D. Power IV. by

Denove, Chris

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York, N.Y. : Portpolio , c2006

Availability: Items available for loan: Luxembourg Library (1)Call number: HF 5415.335 .D413 2006.

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Strategic marketing management : planning, implementation and control / Richard M.S. Wilson and Colin Gilligan. by

Wilson, Richard M.S

Edition: 3rd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Amsterdam : Elsevier, 2005

Availability: Items available for loan: Luxembourg Library (1)Call number: HF 5415.13 .W746 2005.

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The 22 immutable laws of branding : how to build a product or service into a world-class brand / Al Ries and Laura Ries. by

Ries, Al
Ries, Laura

Edition: 1st ed. [expanded].

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : HarperBusiness, c2002

Other title:

Twenty-two immutable laws of branding
How to build a product or service into a world-class brand

Online resources:

Publisher description
Contributor biographical information

Availability: Items available for loan: Luxembourg Library (1)Call number: HD 69 .R537 2002.

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Techno-ready marketing : how and why your customers adopt technology / A. Parasuraman and Charles L. Colby. by

Parasuraman, A
Colby, Charles L, 1956-

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : Free Press, c2001

Online resources:

Contributor biographical information
Publisher description

Availability: Items available for loan: Luxembourg Library (1)Call number: HD 45 .P327 2001.

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Buy ology : truth and lies about why we buy / Martin Lindstrom. by

Lindström, Martin, 1970-

Edition: 1st ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : Doubleday, c2008

Other title:

Buy ology

Online resources:

Table of contents only

Availability: Items available for loan: Luxembourg Library (1)Call number: HF 5415.12615 .L56 2008.

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Marketing : a case study approach / David Stokes by

Stokes, David

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London : Letts Educational Aldine Place, c1997

Availability: Items available for loan: Luxembourg Library (1)Call number: HF 5145 .St874 1997.

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Marketing / Eric N. Berkowitz ... [et al.]. by

Berkowitz Eric N
Berkowitz, Eric N

Series: The Irwin series in marketing

Edition: 5th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston. Irwin McGraw-Hill, c1997

Availability: Items available for loan: Luxembourg Library (1)Call number: HF 5415 .B513 1997.

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The essence of marketing research / Peter M. Chisnall. by

Chisnall, Peter M

Series: The Essence of management series

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : Prentice Hall, c1991

Availability: Items available for loan: Luxembourg Library (1)Call number: HF 5415.2 .C47 1991.

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How to create your own fad and make a million dollars / Ken Hakuta by

Hakuta, Ken

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : William Morrow and Company, c1988

Availability: Items available for loan: Luxembourg Library (1)Call number: HF 5415.153 .H35 1988.

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11.

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The marketing decision / William F. O'Dell. by

O'Dell, William F. (William Francis), 1909-

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York ; American Management Association, c1965

Availability: Items available for loan: Luxembourg Library (1)Call number: HF 5415 .Od34 1965.

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12.

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Turning your great idea into a great success : entrepreneur Judy Ryder tells how to develop, license, protect & promote your product idea / Judy Ryder. by

Ryder, Judy

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Princeton, N.J. : Peterson's/Pacesetter Books c1995

Availability: Items available for loan: Luxembourg Library (1)Call number: T 339 .R93 1995.

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13.

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How to build a large successful multi-level marketing organization / edited & produced by Joe Hardwick.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Gig Harbor WA : Multi-level marketing Int'l, c1984

Availability: Items available for loan: Luxembourg Library (1)Call number: HF 5415.126 .H847 1984.

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14.

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Marketing : a simplified approach: text and cases / Zenaida S. Diola by

Diola, Zenaida S

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Philippines : Philippines : C & E Publishing, Inc, c2009

Availability: Items available for loan: Luxembourg Library (1)Call number: HF 5415 .D621 2009.

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15.

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Focused interview for business leaders, school administrators, faculty and staff / Tan, Genevieve L. by

Tan, Genevieve L

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Las Pinas City, Philippines : SISC System Publications, 2003

Availability: Items available for loan: Luxembourg Library (1)Call number: H 61.28 .T161 2003.

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16.

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The media handbook / Helen Katz by

Katz, Helen

Material type:

Text; Format: print

Publication details: Lincolnwood, Illinois : NTC Business Books, NTC Publishing Group, 1995

Availability: Items available for loan: Southville International School Affiliated with Foreign Universities Library (1)Call number: HF 5826.5 .K19 1995.

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17.

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Advertising and promotion : An integrated marketing communication perspective / George E. Belch and Michael A. Belch by

Belch, George E
Belch, Michael A

Edition: 8th ed.

Material type:

Text; Format: print

Publication details: New York : McGraw-Hill Companies, Inc, 2001

Availability: Items available for loan: Southville International School Affiliated with Foreign Universities Library (2)Call number: HF 5823 .B387 2004, ... Not available: Southville International School Affiliated with Foreign Universities Library: In transit (1).

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18.

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Hospitality and travel marketing / by

Morrison, Alastair M

Edition: 3rd ed.

Material type:

Text; Format: print

Publication details: New York : Delmar, Thomson Learning, Inc, 2002

Availability: Items available for loan: Southville International School Affiliated with Foreign Universities Library (1)Call number: TX 911.3.M3 .M67 2001.

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19.

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Consumer behavior / Schiffman, Leon G.; Kanuk, Leslie Lazar by

Schiffman, Leon G
Kanuk, Leslie Lazar

Edition: 6th ed.

Material type:

Text; Format: print

Publication details: New Jersey : Prentice-Hall, Inc, 1997

Availability: Items available for loan: Southville International School Affiliated with Foreign Universities Library (3)Call number: HF 5415.32 .S35 1999, ...

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20.

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Strategic hotel/motel marketing / Christopher W.L. Hart and David A. Troy. by

Hart, Christopher WL
Troy, David A

Edition: revised edition.

Material type:

Text; Format: print

Publication details: East Lansing, Michigan : Educational Institute of the American Hotel & Motel Association, 1986

Availability: Items available for loan: Southville International School Affiliated with Foreign Universities Library (4)Call number: TX 911.3.M3 .T76 1986, ... Not available: Southville International School Affiliated with Foreign Universities Library: Withdrawn (4).

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