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  3. Results of search for 'su:"Market segmentation"'

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  • Authors

    • Abante, Marmelo V.
    • Abbey, James R.
    • Billett, Matthew
    • Heiman, Stephen E.
    • Julianes, Melchor S.
    • Kabia, Sunil
    • Miller, Robert B.
    • Morritt, Ron
    • Selnes, Fred
    • Tarasi, Crina
    • Tuleja, Tad
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    • Southville International School Affiliated with Foreign Universities Library

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    • Journal of Marketing

  • Topics

    • Advertising
    • Business planning --...
    • Customer portfolio m...
    • Emerging markets
    • Financial portfolio ...
    • Hospitality industry
    • Market-based assets
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1.
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Hospitality sales and advertising / James R. Abbey. by
  • Abbey, James R
  • American Hotel & Motel Association. Educational Institute
Edition: 2nd ed.
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: East Lansing, Mich. : Educational Institute of the American Hotel & Motel Association, 1993
Availability: Items available for loan: Southville International School Affiliated with Foreign Universities Library (1)Call number: TX 911.3.M3 .Ab23 1993.
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2.
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Segmentation strategies for hospitality managers : target marketing for competitive advantage / Ron Morritt by
  • Morritt, Ron
Material type: Text; Format: print
Publication details: Binghamton, New York : The Haworth Press, Inc, 2007
Availability: Items available for loan: College Library (1)Call number: TX 911.3.M3 .M685 2007.
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3.
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The new successful large account management. / by
  • Miller, Robert B
  • Heiman, Stephen E
  • Tuleja, Tad
Edition: 3rd ed.
Material type: Text; Format: print
Publication details: London : Kogan Page, 2006
Availability: Items available for loan: College Library (1)Call number: HF 5438.8.K48 .M56 2006.
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4.
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Balancing risk and return in a customer portfolio / Crina Tarasi ... [et al.]. by
  • Tarasi, Crina
Series: Journal of Marketing
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: c2011
Availability: Items available for loan: College Library (1).
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5.
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A comment on "balancing risk and return in a customer portfolio" / Fred Selnes. by
  • Selnes, Fred
Series: Journal of Marketing
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: c2011
Availability: Items available for loan: College Library (1).
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6.
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A comment on "balancing risk and return in a customer portfolio" / a comment / Matthew Billett. by
  • Billett, Matthew
Series: Journal of Marketing
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: c2011
Availability: Items available for loan: College Library (1).
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7.
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A comment on "balancing risk and return in a customer portfolio" / a reply / Crina Tarasi ... [et al.]. by
  • Tarasi, Crina
Series: Journal of Marketing
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: c2011
Availability: Items available for loan: College Library (1).
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8.
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Advanced marketing management Marmelo V. Abante and Melchor S. Julianes by
  • Abante, Marmelo V
  • Julianes, Melchor S
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: Intramuros, Manila Unlimited Books Library Services & Publishing, Inc. 2024
Availability: Items available for loan: College Library (3)Call number: HF 5415.13 .Ab23 2024, ...
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9.
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Exploration of emerging source markets in the hospitality sector / Sunil Kabia. by
  • Kabia, Sunil [author.]
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: Burlington, ON : Society Publishing, 2023
Availability: Items available for loan: College Library (1)Call number: TX 911.3.M3 .K33 2023.
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SOUTHVILLE LIBRARY

Southville International School and Colleges Library

1281 Tropical Ave. Cor. Luxembourg St., BF Homes International, Las Pinas City

Tel. No. 8256374 / 252358 Loc. 117/146

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