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  2. Details for: A comment on "balancing risk and return in a customer portfolio" /
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A comment on "balancing risk and return in a customer portfolio" / a reply / Crina Tarasi ... [et al.].

By:
  • Tarasi, Crina
Material type: TextSeries: Journal of MarketingPublication details: c2011.Description: 75 : 3, page 23Subject(s):
  • Customer portfolio management
  • Financial portfolio theory
  • Market segmentation
  • Market-based assets
  • Return on marketing
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Periodicals College Library Periodical Section Available S0211

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A comment on "balancing risk and return in a customer portfolio" /

APA

Tarasi C., . (2011). A comment on "balancing risk and return in a customer portfolio". : .

Chicago

Tarasi Crina, . 2011. A comment on "balancing risk and return in a customer portfolio". : .

Harvard

Tarasi C., . (2011). A comment on "balancing risk and return in a customer portfolio". : .

MLA

Tarasi Crina, . A comment on "balancing risk and return in a customer portfolio". : . 2011.

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