Relationship marketing : a consumer experience approach / Steve Baron, Tony Conway, Gary Warnaby.

By:

Baron, Steve

Contributor(s):

Material type:

TextSeries: Advanced marketing seriesPublication details: Los Angeles, CA : Sage, 2010.Description: viii, 202 p. : ill. ; 24 cmISBN:

9781412931212

Subject(s):

LOC classification:

HF 5415.55 .B375 2010

Summary: The relationship between a market and a consumer is complex. Far from simply being an exchange of services, there is an often complex transaction of feeling, meaning and experience. This book explores the factors of relationship marketing in its contemporary context.

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Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	College Library General Circulation Section				HF 5415.55 .B375 2010 (Browse shelf(Opens below))				1	Available			C15375

Includes bibliographical references and index.

The relationship between a market and a consumer is complex. Far from simply being an exchange of services, there is an often complex transaction of feeling, meaning and experience. This book explores the factors of relationship marketing in its contemporary context.

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Relationship marketing : a consumer experience approach / Steve Baron, Tony Conway, Gary Warnaby.

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