Relationship marketing :
Baron, Steve
Relationship marketing : a consumer experience approach / Steve Baron, Tony Conway, Gary Warnaby. - Los Angeles, CA : Sage, 2010. - viii, 202 p. : ill. ; 24 cm. - Advanced marketing series .
Includes bibliographical references and index.
The relationship between a market and a consumer is complex. Far from simply being an exchange of services, there is an often complex transaction of feeling, meaning and experience. This book explores the factors of relationship marketing in its contemporary context.
9781412931212
Relationship marketing
Customer relations
HF 5415.55 / .B375 2010
Relationship marketing : a consumer experience approach / Steve Baron, Tony Conway, Gary Warnaby. - Los Angeles, CA : Sage, 2010. - viii, 202 p. : ill. ; 24 cm. - Advanced marketing series .
Includes bibliographical references and index.
The relationship between a market and a consumer is complex. Far from simply being an exchange of services, there is an often complex transaction of feeling, meaning and experience. This book explores the factors of relationship marketing in its contemporary context.
9781412931212
Relationship marketing
Customer relations
HF 5415.55 / .B375 2010