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  2. Details for: Referral programs and customer value /
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Referral programs and customer value / Philipp Schmitt ... [et al.].

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  • Schmitt, Philipp
Material type: TextSeries: Journal of MarketingPublication details: c2011.Description: 75 : 1, page 46Subject(s):
  • Customer loyalty
  • Customer management
  • Customer referral programs
  • Customer value
  • Social network
  • Word of mouth
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Referral programs and customer value /

APA

Schmitt P., . (2011). Referral programs and customer value. : .

Chicago

Schmitt Philipp, . 2011. Referral programs and customer value. : .

Harvard

Schmitt P., . (2011). Referral programs and customer value. : .

MLA

Schmitt Philipp, . Referral programs and customer value. : . 2011.

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