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Referral programs and customer value /

Schmitt, Philipp..

Referral programs and customer value / Philipp Schmitt ... [et al.]. - c2011. - 75 : 1, page 46 - Journal of Marketing .

Subjects--Topical Terms:
Customer loyalty.
Customer management.
Customer referral programs.
Customer value.
Social network.
Word of mouth.

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Referral programs and customer value /

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