The network is your customer : five strategies to thrive in a digital world / David L. Rogers.
Material type:
TextPublication details: New Haven, Conn. ; London : Yale University Press, c2013.Description: xx, 312 pages ; illustrations ; 23 cmSubject(s): LOC classification: - HD 69.S8 .R646 2010
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College Library General Circulation Section | HD 69.S8 .R646 2010 (Browse shelf(Opens below)) | Available | C18563 |
Includes bibliographical references and index.
Whether shoppers, charitable donors, or election voters, today's customers are harnessing digital tools to connect to, communicate with, and contribute to businesses. This book shows business owners and company leaders how to think strategically about customer networks and harness their power to create new opportunities for any organization.
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