The network is your customer :
Rogers, David L.
The network is your customer : five strategies to thrive in a digital world / David L. Rogers. - New Haven, Conn. ; London : Yale University Press, c2013. - xx, 312 pages ; illustrations ; 23 cm.
Includes bibliographical references and index.
Whether shoppers, charitable donors, or election voters, today's customers are harnessing digital tools to connect to, communicate with, and contribute to businesses. This book shows business owners and company leaders how to think strategically about customer networks and harness their power to create new opportunities for any organization.
Business networks.
Social networks.
Digital media--Social aspects.
Digital media--Economic aspects
Strategic planning
HD 69.S8 / .R646 2010
The network is your customer : five strategies to thrive in a digital world / David L. Rogers. - New Haven, Conn. ; London : Yale University Press, c2013. - xx, 312 pages ; illustrations ; 23 cm.
Includes bibliographical references and index.
Whether shoppers, charitable donors, or election voters, today's customers are harnessing digital tools to connect to, communicate with, and contribute to businesses. This book shows business owners and company leaders how to think strategically about customer networks and harness their power to create new opportunities for any organization.
Business networks.
Social networks.
Digital media--Social aspects.
Digital media--Economic aspects
Strategic planning
HD 69.S8 / .R646 2010