Marketing communications: a brand narrative approach.
Material type:
TextPublication details: United Kingdom : John Wiley & Sons, Inc, 2010.Description: 584 p. : col. ill. ; 26 cmISBN: - 9780470319925
- HF 5415.123 .D34 2010
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College Library General Circulation Section | HF 5415.123 .D34 2010 (Browse shelf(Opens below)) | 1 | Available | C12091 |
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