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Marketing communications:

Dahlen, Micael

Marketing communications: a brand narrative approach. - United Kingdom : John Wiley & Sons, Inc, 2010. - 584 p. : col. ill. ; 26 cm .

ISBN: 9780470319925

Subjects--Topical Terms:
Communication in marketing.
Branding( Marketing).

LC Class. No.: HF 5415.123 / .D34 2010

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Marketing communications:

SOUTHVILLE LIBRARY