Business strategy : an introduction / David Campbell, David Edgar, George Stonehouse.
Material type:
TextPublication details: Houndsmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2011.Edition: 3rd editionDescription: xxvi, 363 pages. : color illustrations ; 26 cmISBN: - 9780230218581
- HD 30.28 .C356 2011
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College Library General Circulation Section | HD 30.28 .C356 2011 (Browse shelf(Opens below)) | 1 | Available | C15257 |
Includes glossary and index.
"Business Strategy: An Introduction is an accessible textbook providing a straightforward and comprehensive guide to strategic management for undergraduate students of business and management. It presents complex issues and concepts in a clear and concise manner and is a definitive guide for those new to the subject"-- Provided by publisher.
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